Archive for the ‘News’ Category

I’ve launched a new course on creating Facebook ads. Here is the blurb:

Do you want to master Facebook Ads? Maybe you’re an entrepreneur or small business owner looking to reach new customers. A marketer looking for new audiences. Or maybe you’re new to digital marketing and want to find out what it can do for you.

This is a complete beginner to advanced course: we’ll cover the basics from setting up your account and creating your first campaign to advanced topics like split testing, retargeting and instant experiences.

It’s a big course: three and a half hours of full HD video showing you exactly how to create ads as you follow my screen.

Worfolk Anxiety is predominantly an English language website. However, for years we’ve also had some of our best articles professionally translated into Spanish and Portuguese.

As of this month, we’re also making content available in French, Estonian and Polish. Depending on the results, we’re looking at adding more languages in the future, allowing an even wider audience to benefit from our help.

In June, I launched my course Digital Marketing for Restaurants to help restaurant owners and managers access new customers via digital media. Since then over a thousand people have enrolled on it and it has achieved a 5-star rating.

I’m now pleased to announce that I have launched a brand new digital marketing course, this time for therapists and counsellors.

It covers building websites, using Google Ads, using Google My Business, Facebook pages, posts and ads, and using Eventbrite. It’s available now on Udemy and you can preview it here.

Here’s the preview video:

Last week, I launched my new course Mental Health Ambassador Certificate. It offers you the chance to become a qualified Mental Health Ambassador, allowing us to improve mental health across society and help those in need.

My previous courses in mental health have predominantly been around self-help, so I’m excited to launch something that can help people help others. It teaches the fundamentals of a range of conditions, how to assist others using the Real Support Framework (REAL-SF) and how to speak confidentially about mental health.

So far, over 600 people have enrolled and the first wave has already begun to earn their certificates.

You can find the course on Udemy.

Social media paints an unrealistic portrait of life. It’s full of pictures of people with perfect make-up who spend the whole lives drinking champagne and flossing in front of the Effiel Tower. Many of us do get the chance to do these things, of course, but most of the time we’re going to work, cleaning the kitchen or just passed out exhausted on the sofa.

The problem is that being bombarded with these images is bad for our mental health.

So, this September, Worfolk Anxiety is launching a campaign called 30 Days of Normal Life. We’re encouraging everyone to post boring pictures of their life with the hashtag #ThisIsNormalLife.

Won’t you join us in a month of making the internet a lot more dull and a little less depressing?

In June, I launched my Running For Beginners course. It quickly became the most popular online course I have ever taught, with nearly 2,000 people signing up in the first two months alone.

The course has received great ratings, but some students wanted to take it further. Some were existing runners and found the course content too basic. As it was a beginners course, I didn’t want to make it too advanced. So, I started work on a new course for existing runners looking to take their game to the next level.

The result is my new course, Resilient Running. It will teach you to run faster, longer, and stay injury free. It covers technique, training, injury prevention, nutrition, psychology and more. It’s targetted at people who already run on a regular basis, so we get straight down to business. There are no beginners steps because that’s all covered in my first course.

Will it prove as popular? I certainly hope so. Over 1,000 people have signed up in the first 48 hours.

Here’s the trailer:

In June, I launched my Running For Beginners course. It has been a big success with nearly 2,000 students registering in the first six weeks and plenty of five-star reviews.

Following on from that, I’m pleased to announce my next new course, Triathlon For Beginners. Here’s the blurb:

It’s available on Udemy now, and you can check it out here.

We’re pleased to announce that Leeds Anxiety Clinic has opened its doors. Here are my personal thoughts about it.

I’ve been working in mental health for around five years now, running the charity Anxiety Leeds, blogging over at Worfolk Anxiety and conducting research into mental health technology as part of my master’s degree. Getting involved with a company like this seems the next logical step.

The feedback we’re getting at the moment is that Leeds IAPT has a 9-month waiting list. Therapy takes time to work, so if you’re looking for help, realistically you’re looking at more than a year of your life before you can see any change. That’s too long.

And whether you go via the NHS, or you go via private therapy, you will usually get a generalist. Some organisations run “mental health” group sessions, for example. You might be a high functioning anxiety sufferer but you find yourself sat next to a schizophrenic. They’re both very different conditions that require different skills. Or your counsellor also does bereavement or addiction, and sidelines with anxiety. They don’t have the specialist skill set. It’s like taking your boat to Kwik Fit because “all vehicles are pretty much the same”.

We’re aiming to fix both of these problems by providing specialist care, with a range of options to suit different circumstances. Including some educational events that we’re planning to announce shortly.

All of this runs alongside my existing commitments to research and Anxiety Leeds, which will be unaffected by anything we’re doing here. Although, I very much hope that what we do at the charity will be informed by anything we learn at LAC, so that we can continue to improve the group.

I’ve just launched a new course.

Given that I am a software consultant by background, and now a psychologist, you might imagine that courses on computer programming and mindfulness are my thing. And they are. But, surprisingly, my highest selling course is Get More Restaurant Customers.

It runs under the Restaurant Psychology brand, which given my experience as both a line cook, a critic and the author of Why Restaurants Fail has proved to be popular. So, I’ve followed it up with this one, combining my food, psychology and digital marketing knowledge into a single step-by-step course.

So far it is proving popular, with over 1,000 students in the first weekend and a 5-star rating.

I’m pleased to announce the launch of my new online course, Running For Beginners. It’s a complete introduction to running for those who want to get into it for the first time or are coming back to it after a break.

Topics covered include:

• Where to run
• What to wear
• Staying safe
• Warming up and cooling down
• Motivation
• Dealing with different weather conditions

And much more. So far, it is proving rather popular:

And best of all, it’s free. Click here to check it out.