Facebook ads cost money. Therefore, if you’re running them, you want to make sure they are converting. Rule one of this process is to make sure the links worth. It sounds obvious, but these people seem to have missed it.
Here is an advert by RaceCheck that produces a 404:
A funny one-off, you might think. But you would be incorrect. I see this kind of thing all the time. Here is an advert by Live To Tri that does the same thing:
By the way, if you ever wanted proof that people will interact with a Facebook post without actually clicking on it, notice that 12 people have liked an ad that does not work.
Here is another advert fail. Facebook allows us to target age. So, they know that I was not born before 1985. Why would they target someone born after 1985 with this ad?
Maybe it is some kind of clever tactic that makes people click out of anger? I’m not sure. But I didn’t click.
If you’re spending money on Facebook advertising, it is worth checking whether the links work. Otherwise, you are literally throwing money away.
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Tags: ad fails, advertising, facebook, online advertising
This entry was posted on Thursday, February 22nd, 2018 at 11:00 am and is filed under Business & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.