Posts Tagged ‘online advertising’

Facebook ad fail of the week

Thursday, April 19th, 2018 | Business & Marketing

Live Strong is back with a new ad this week. They’re not suggesting I’m over 40 this week, but it still seems a strange use of your advertising budget to show me this.

More advertising fails

Saturday, March 31st, 2018 | Business & Marketing

Last month, I wrote about people wasting money on advertising. I said it happens a lot: and it does. Here are two more examples I found this month.

First, here is a Google AdWords advert by Treatwell. Except the page does not work.

And here is an advert from Live Strong. The link does work: it takes you to the article on tips for women over a 40. Bear in mind that you put the targeting parameters in when you create a Facebook ad. Facebook knows I a man under 40, so they could easily exclude me from seeing an ad I obviously have no interest it.

Facebook ad fails

Thursday, February 22nd, 2018 | Business & Marketing

Facebook ads cost money. Therefore, if you’re running them, you want to make sure they are converting. Rule one of this process is to make sure the links worth. It sounds obvious, but these people seem to have missed it.

Here is an advert by RaceCheck that produces a 404:

A funny one-off, you might think. But you would be incorrect. I see this kind of thing all the time. Here is an advert by Live To Tri that does the same thing:

By the way, if you ever wanted proof that people will interact with a Facebook post without actually clicking on it, notice that 12 people have liked an ad that does not work.

Here is another advert fail. Facebook allows us to target age. So, they know that I was not born before 1985. Why would they target someone born after 1985 with this ad?

Maybe it is some kind of clever tactic that makes people click out of anger? I’m not sure. But I didn’t click.

If you’re spending money on Facebook advertising, it is worth checking whether the links work. Otherwise, you are literally throwing money away.

Low-quality scams

Monday, July 18th, 2016 | Thoughts

A few weeks ago, this advert popped up in an app I was using.

low-quality-scam

To me, this really shows a lack of effort it coming up with your scam. It doesn’t even make sense. The sub-heading claims the woman earns £72 per hour, which translates to the £109,844 per year. How can she be a millionaire if she earns just over £100k per year?

Apparently she works in her spare time. Yet earning £72 a year she would need to do full time hours to achieve this.

You could claim that she is already a millionaire. However, when you click through to the article it is made clear that this is clearly not the case. Just months ago she was struggling to pay the bills. Since she has started doing this, she is loaded.

As she has only been doing it a few months, that also rules out the idea that she is a millionaire from having done it for ten years (and somehow avoided all living costs, in London).