Recently, I tried to set my targetting on a Facebook ad and the update failed. I didn’t notice and my ad went out to a much wider audience than intended. Luckily, this ended really well. But you’re not always that lucky.
Here are two examples of ads that (I presume) have missed their targeting.
Here is a company selling tights. You would imagine that you would want to target these ads at women. Sure, you might want to sell to men as a gift for their partners. But you would write totally different ad copy for that.
Here is another example. My guess is that it is a scam because of the username and 70% discount. But, even so, it’s advertising an Australian bike shop even though I’m in the UK.
Do take the time to set your targetting and to check that it is correct.
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Tags: ad fails, advertising, facebook, Facebook ads, online advertising
This entry was posted on Tuesday, October 30th, 2018 at 11:00 am and is filed under Business & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.