How TTP evolved their IT recruitment

Back in November last year, I noted that healthcare software provider Emis had started advertising at the train station. Right next door to where rival company TTP were advertising.

But Emis did a much better job of it. Their ad read:

I used to optimise gambling apps. Now I’m boosting survival odds.

Much better, in my opinion, than the patronising slogan of the TPP advert next to it:

Are you a little bit geeky?

Well, it turns out that TPP got the message (not from reading my blog, I’m sure). Because, as I walked through the train station a few weeks ago, they had replaced their long-running advert with a new one.

This one reads:

Write code. Solve problems. Save lives.

For me, this is a huge improvement over their previous ad. It doesn’t make it clear what they actually do, but it does appeal to people’s sense of wanting to do something meaningful with their lives.

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This entry was posted on Thursday, July 20th, 2017 at 11:00 am and is filed under Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.