Ca$hvertising: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone is a book on marketing by Drew Eric Whitman.
In the book, Whitman has essentially boiled down the rules from the great marketing writers, the big ad agencies, and his own experience into a set of simple-to-follow rules. There are constant quotes and references to names such as Hopkins, Ogilvy and Cialdini.
Be begins with a short introduction to psychology, goes on to state the basic principles of marketing and then systematically goes through the rules he has laid down. It is accessible, implementable and fun to read.
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This entry was posted on Thursday, January 26th, 2017 at 10:25 am and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.