How to Write a Good Advertisement

In How To Write A Good Advertisement: A Short Course in Copywriting Victor O. Schwab lays out a systematic approach to writing killer ads. That process is:

  1. Grab attention
  2. Show them the advantage
  3. Prove it
  4. Persuade people to grasp this advantage
  5. Ask for action

Each section is broken down into individual chapters. There are a lot of examples. In fact, one of the earlier chapters is just a list of a hundred effective headlines.

There is a lot of useful information in here. More importantly, it is presented in a logical narrative without the distraction of jumping around or confusing diversions.

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This entry was posted on Monday, May 8th, 2017 at 11:00 am and is filed under Books, Business & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.