Online filter bubbles

Eli Pariser recently gave an interesting talk at TED about the way the internet is becoming more and more personalised – filtering so we see more of the stuff we want to see, and less of the stuff we don’t. He argues this can be a bad thing as it means we don’t see the other side of the argument.

One of the most interesting statistics given in the talk is that Google use 57 different factors to personalise your results, including many used even when you’re not logged in. That really must make your job a whole lot more complex if you work in SEO ;).

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This entry was posted on Sunday, June 5th, 2011 at 1:48 pm and is filed under Tech, Video. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.