Choose Yourself

Choose Yourself: Be Happy, Make Millions, Live the Dream is a book by James Altucher. In it, he advocates that working in a corporate environment, or indeed working for anyone but yourself, does not work in the Choose Yourself era.

I had not read anything of his before and his style quite different to most writers. It is manic. It reads like he wrote it while on cocaine. He rants about how the system is broken, university is pointless, buying a home is a bad idea and we are all going to be replaced by robots. Some might find it engaging, though personally, I found it a little inaccessible.

Once you get around the style, the underlying content is interesting. It clicks with a lot of the things I have been reading recently. There is stuff in here about self-care, thinking positively and making changes. It seems sensible. He thinks gluten-free is a scam, for example. He talks about oxytocin too, though does not cite any sources.

He gave a talk about this at TEDx.

Here are the top takeaways from the book:

  • Brainstorm 10 ideas per day: the more you brainstorm, the more your ideas muscle will be will be built-up
  • We can choose ourselves: we do not need a book publisher to say yes to us anymore, we can self-publish (same for anything: YouTube has replaced music labels, eBay has replaced chain store buyers)
  • Honest makes you more money: eventually, Bernie Madoff got caught, and it turns out there was no money

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This entry was posted on Tuesday, January 24th, 2017 at 10:37 am and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.