When to Rob a Bank

When to Rob a Bank: A Rogue Economist’s Guide to the World is a book compiled from posts on the Freakonomics blog. Each post is written by either Steven Levitt Stephen Dubner.

They start off by telling an anecdote about how they had been writing the Freakonomics blog and presumed there was no way to monetise it. Then they saw a bottled water factory and realised that sometimes people were actually willing to pay for something that was free if it was put into nice packaging. So they wrapped their blog posts into a book and began selling it.

Some of the posts were interesting, but it literally was just a collection of them, sometimes arranged into a theme. There was no flow, no real overall structure, no main point or take-home message. To me, these are the additions that turn a collection of short anecdotes, good on their own, into an interesting book.

when-to-rob-a-bank

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This entry was posted on Wednesday, November 23rd, 2016 at 11:14 am and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.