Chris Worfolk's Blog


Content Inc.

March 21st, 2020 | Books

Content Inc. is a book by Joe Pulizzi. In it, Pulizzi makes the case that you can build a business using a content model in which you begin by providing your audience with lots of useful content, and once the audience grows you figure out what to sell them.

It is a long-term gain. Pulizzi suggests you need to do producing regular content for 12-months before you will have a sufficient audience and understanding of the marketplace to bring in the dough. But once achieve this, it should rain down.

There is a tonne of useful information here for building a content-based business and it gels with a lot of what the internet marketing industry is talking about. Definitely worth a read if you want to make money from online publishing.

Irongran

March 20th, 2020 | Books

Irongran: How Keeping Fit Taught Me that Growing Older Needn’t Mean Slowing Down is a book by Eddie Brocklesby. She started running in her 50s, took up triathlon in her 60s, and holds the record of the oldest British woman to finish an Ironman, aged 74.

In her biography, she shares her story of how she got involved in endurance sports, went on to found the charity Silverfit, an organisation dedicated to getting older people active, and the many Ironmans she has done. I lost count but I am pretty sure she has finished at least five: Lanzarote twice, Kona, Vichy and Cozumel.

It’s not a rags-to-riches story. She starts by talking about her grandmother who was Winston Churchill’s private cook. But throughout the book, she shows a high level of self-awareness about her opportunities and ability to afford what all of us in triathlon must surely admit is an expensive sport.

Some of the story seems like a sharp contrast. For example, she says she is not well organised. And yet managed to maintain a career, running Silverfit and Ironman training: all things which sound like they need a lot of organisation. Similarly, it’s not like she never got off the couch before 50 as she did play netball competitively, although it is true that she never tried endurance sport until later in life.

Overall, it is a fun and inspiring read.

Web Design Accessibility Certificate

March 18th, 2020 | News

I’m pleased to announce the launch of my new course on Web Design Accessibility.

If you want to make the web a better place for disabled people, help improve your conversion rates, and add a valuable skill lt your CV, this is the course for you. We will look at a range of accessibility issues and conditions, the tools we can use to help us and the principles of inclusive design.

The course is usually $99.99 but if you use this coupon link you can register for free as an early bird student. Offer expires Friday!

Mike Reilly Finding My Voice

March 9th, 2020 | Books

Mike Reilly is a famous race announcer. It is not a field you would usually find celebrities. However, Reilly’s consistent appearances at the Ironman World Championship since 1989, and his having coined the phrase “you are an Ironman” as athletes cross the finish line, mean that many triathletes dream of having Reilly call them across the line. In this book, he tells tales from year decades of race announcing.

It’s a fun book. Sort of. I mean that in an “it’s a good collection of stories” way, as opposed to a book you are going to learn anything about triathlon from. Which is fine, because it doesn’t promise to be anything else.

That said, it is not as fun as it could be. Naturally, Reilly tells inspirational stories about amputees who have completed Kona, horrific accidents people have come back from, and the adversity so many people overcome to complete the greeted one-day sporting challenge there is.

But, to be honest, there is only so many tales of horrible things happening to people, like accidents, cancer, and myriad unlucky turns that, at times, the book becomes depressing.

Reilly’s passion for announcing shines through, though. He is a fellow Toastmaster, and while other people wonder how he can stay passionate for 17 hours of racing, I had no problem understanding how he becomes more energised and more excited the longer the night goes on.

The audiobook version is read by Reilly himself.

Super Bowl LIV

February 15th, 2020 | Sport

It has been six years since the San Francisco 49ers made it to the play-offs. They made it there every year under Jim Harbaough, until we went 8-8, and he got fired.

Obviously, that was a stupid decision. Over the next few years, we became only the second-ever team to fire three head coaches in three years. And, for the record, the other team was also us a few decades ago. Finally, Kyle Shanian came in and after two okay-ish seasons, we were hot again. Coming in the top NFC seed, we beat our way past the Vikings and the Packers, both convincingly.

But, alas, the big day was not to be. It was going so well and we build up a commanding league. But Patrick Mahomes did his thing and ended up stealing the victory with only a few minutes to go.

At least it was an exciting game. Which makes up for last year that was officially the most boring Super Bowl in history.

And Shakira rocked the half time show. I still haven’t got Whenever, Whereever out of my head.

Karhu Synchron running shoe review

February 10th, 2020 | Reviews, Video

Karhu is a Finnish running shoe brand and the Synchron is their support shoe. I wanted to love it but I don’t.

The shoe pinches my midfoot and digs into my plantar fascia underneath. It’s not as bad as the Karhu Fusion, but it is still uncomfortable. It’s not as tall as the Fusion, which makes it difficult for me to get my foot into it. The toe box suggests I am wearing the right size; the shoes are simply not tall enough.

It feels like quite a heavy shoe and after any period of time running, my toes start to get hot. They have a chunky sole but it does not give much back. Hoka have an annoying large sole but at least it gives something back; the Karhus not so much.

It is a shame because they look nice, albeit not quite as nice as the Karhu Fusion. But, alas, the Synchron is not the running shoe for me.

Strength and conditioning coaching

February 10th, 2020 | Sport

While everyone else was freaking out about Storm Ciara, I had a three-and-a-half-hour drive, mostly in the dark, up to Durham and back for a strength and conditioning coaching training. I am glad I did brave it as everyone else did, too.

Once you qualify as a triathlon coach, you can coach across all of the disciplines. However, if you want to coach strength and conditioning, you need to do additional training.

It covers physiology, integrating it into a club environment and triathlon programme, and how to do all of the standard exercises safely and correctly. Understanding how to break down a movement so that you can regress and progress people as appropriate is super useful.

Karhu Fusion running shoe review

February 9th, 2020 | Reviews, Video

The Karhu Fusion running shoe is a story of heartbreak. Visiting Finland regularly and speaking some Finnish, the minute I saw the word karhu, I wondered if it was a Finnish brand. And it was. A legendary Finnish brand with over a hundred years of running heritage.

The shoes look great and the Fusion is tall enough to fit my foot in.

However, it is also uncomfortable. The mid-foot rocker digs into my plantar fascia and I came off a treadmill run in some discomfort. They feel heavy without providing much cushioning, so it is like running in a big shoe without the benefits you usually get from them. In fact, they pinch my midfoot the whole way around, from the bottom to across the top as well.

So, unfortunately, these are not my new running shoes of choice.

Planet Ice Leeds opens

January 31st, 2020 | News

Today is the big day: after years of delays, Planet Ice Leeds is finally opening. Nobody will welcome that more than Leeds Chiefs who started playing ice hockey in September but have had to play all of their games away due to not having a rink.

Swim analysis

January 28th, 2020 | Sport

Last weekend, I did a swim video analysis with Jack.

It’s a useful exercise to get some perspective on your stroke. Take my pull, for example. I genuinely thought I was bending my elbow and getting a nice pull through, rather than going super deep. But it doesn’t look anything like that on the video.

I do like how high those legs are, though. I see a lot of people with really low legs and hips in the pool, and I assume I am just as bad but can’t see it. But the video suggests that isn’t one of my major weaknesses (at least compared to the others, lol).