Chris Worfolk's Blog

Over the holiday period, Freakonomics Radio was rebroadcasting old episodes. One of which was how to be more productive. I had already listened to the episode once, but it felt like the kind of topic you could always use a refresher on.

On the episode, Dubner interviews Charles Duhigg (great surname, right?), author of The Power of Habit. In the book, Duhigg tries to boil down what are the universal aspects of people who are successful in achieving their goals.

Interesting, he starts by dismissing an idea many of us may consider important: having one goal and solely focusing on that. Duhigg explains that he only wanted things that everyone agreed on. A single goal was not one of them. Many people would say “you have to focus on one goal: it’s essential.” But others would say “you have to be flexible, you cannot commit yourself to one goal.”

So what does make the list?

1. Self-motivation: making a decision to do something helps trigger this
2. Focus: training yourself to focus on the right things and ignore everything else
3. Goal-setting: you need a big stretch goal which is your ultimate objective, and then a short-term goal that you can action tomorrow morning
4. Decision-making: think probabilistically, considering the outcomes and weighing how likely they are to occur
5. Innovation: take cliches and mix them together in new ways; being interdisaplinary can help with this
6. Absorbing data:
7. Managing others: give the problem to the person closest to it
8. Teams: who is on a team matters more than what the team does

Those are the eight characteristics Duhigg finds consistent across successful people.

As for how many projects you should be working on, the answer seems to be enough to make things interesting, but not so many that you cannot devote enough time to each. The people who are most productive work on 4-5 projects. Critically, these should all be different so that it teaches you new skills.

Earlier this month, I trialled OptIn Monster. It is a set of lead generation tools designed to help you convert visitors into return users. I have been using it on my personal blog, as well as the Leeds Restaurant Guide.

For my blog, I used their footer bar. As you scrolled down the page, a bar would appear to ask you if you wanted to get the blog posts in a weekly email. I like this because it is a not intrusive way to offer some extra value to visitors. It does not stop you reading but lets you know my newsletter is there. The problem was that when the bar loaded in, it changed the font of my titles.

By the way, if you did want to sign up for that newsletter, it is still available: you can find it at the bottom of each blog post page.

With the guide, I used exit intent offers. These are dialogues that appear just as the visitor is about to close their browser tab. In this case, I offered them the first three chapters of the guide for free. Again, that is still available on the guide’s website. In this case, I couldn’t seem to get the offer to trigger.

The toolset itself is a great idea, but the implementation is not perfect yet.

Today is the day: How to Exit Vim is now available to buy.

Vim is a command-line text editor in Linux. It is notoriously difficult to get out of it once you have gone in. So, I have written a book about how to do it. It does not cover anything else: the only stuff in there is about how to quit Vim. It has 19 chapters.

Granted, the chapters are not very long. I have broken down each scenario and the correct command to use for each. That means it has nearly as many chapters as it does pages. But who really wants to trawl through 400 pages? When you are stuck in Vim, you want an answer and you want it fast. This book gives you exactly what you need; no fluff.

This is the blurb:

This book does not cover anything except how to exit Vim. It has 19 chapters.

Have you ever found yourself trapped in the command-line text editor Vim? If so, this book could save you from tearing your hair out. It breaks down each situation you may find yourself in, and the correct exit command to get you to safety.

Without it, you may find yourself losing work, overwriting critical data, getting lost in a sea of tabs, or worst of all, looking stupid in front of the stern-looking system administrator standing behind you.

With it, people will think you are a wizard. Finally, a way to unlock the mysteries of quitting Vim without leaving a trail of destruction behind you.

Sounds awesome, right? But it gets better. Because the best part about it is the value: I’ve priced it really low. It’s £2.99. When people give away books for free, they charge $7 shipping. This is half the price of a free book.

Look, I am not saying that if you know all of these Vim commands, more women will have sex for you. Even though, most of us who work in IT suspect that is true. That may not interest you. You may, for example, be a straight woman. In which case, I am not saying that knowing all these commands will get you a job as a Google engineer. But…

Finally, one last point from me. Take a look at the cover:

That is a cover that says “this book is amazing”. Why? Because the cover is so basic. It is called sated strength. Other books, inferior books, come up with hugely flashy covers because they know that is the only way they are going to sell. A cover like this says “wow, this book is good it does not even need a professionally designed cover”.

It is available now from Amazon and iBooks.

The maze is solvable, by the way. Here is a bonus activity: if you take it into Paint, draw the correct route through it, and send it to me within the next week, I will send you a copy of the book completely free.

Today, the full version of the IT Contracting Master Class launches. How exciting, right?

We have been developing the course over the last couple of months and a dozen people have gone through the beta programme. Since then we have added even more lessons and content. The course notes, for example, now contain over 15,000 words.

I have built the business model on one thing: delivering value. When you sign up, for free, you get the first five lessons and an eBook First Steps in IT Contracting. The stuff in there alone will help you organise your career more effectively and write a far better CV.

The full version is even better. It takes people through each task step-by-step, making it really easy to make the leap. If you prefer to read or want to revise, there are the course notes. Then, as you do each task you mark it as done with the checklist system. And, if you are having problems, there is a private community to ask questions in.

It is also half price for the first 72 hours: not an offer to be missed.

Want to free up a couple of minutes of productive time in the office? My friend John taught me this email rule, and it is worth implementing…

Anyone who puts two exclamation marks in the subject line is not someone whose emails you need to read.

Scientific Advertising is an incredible book. Why? Because it is the online marketing bible. Everyone in online marketing is talking about it. This in itself would be a pretty impressive feat for a book. But it gets even more incredible: it was written in 1923.

How is this possible? How does the entire global e-commerce industry run on a book written before computers even existed?

The answer is that technology may change, but human psychology does not. The author, Claude C Hopkins, was writing about how to sell products by direct mail. In the book, he lays down a series of principles that had been proven to work. You could replicate them, and it turns out you can replicate the same strategies in the online age as well.

Here is what David Ogilvy said about it:

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

Best of all, it is now available free to download. For anyone looking to sell anything, this is a must-read.

The Power Paradox: How We Gain and Lose Influence is a 2016 book by Dacher Keltner. In it, Keltner redefines the definition of power. Many of us may consider power to be something that the strong take by force, or using machiavellian methods. Keltner says this view is entirely incorrect: power is something that is given to us by the group because we forward the group’s interests.

This makes sense as a natural selection factor. Groups would want to reward those individuals who put the group’s needs before their own. They do this by bestowing power on that individual in the hope that they will continue to do so, and be able to bring greater gains.

Unfortunately, there is a danger. John Dalberg-Acton was correct when he said…

Power tends to corrupt, and absolute power corrupts absolutely

Gaining power causes us to forget about putting the group first. It causes us to forget about the reason we were given power in the first place. And what is given, can be taken away. Time after time, people come crashing down because they forgot why they were afforded such status in society.

Keltner also discusses the negative effects of not having power. For example, minority communities that face discrimination and are not given an equal standing in society. Even adjusting for all of the disadvantages they may encounter, merely the fact of being powerless reduces their life expectancy by a measurable amount.

The lesson is clear: stay focused on other people. Not only will you improve their lives, but it is in your best interest as well.

There is a Mark Twain quote:

“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And If it’s your job to eat two frogs, it’s best to eat the biggest one first.”

This is because your motivation is strongest in the morning, and fades throughout the day. Therefore, you need to start with the task of most resistance on your to-do list. You will only have less motivation later.

My advice is to make sure you imagine that your job is to eat a live frog. I am not sure Twain realised that cooked frogs are actually quite tasty.

I read a bunch of brilliant books in 2016. Too many to list here, though you can find them by browsing the Books category of my blog. Really good stuff like The Hard Thing About Hard Things and Zero to One have not made this list. The River Cottage Fish Book reminded me of my love of fish. Amazing fiction like The End of Eternity is missing too. But these books, have changed the way I look at the world.

Predictably Irrational

I kind of knew what this would be about before I opened it. But Dan Ariely provides a series of useful and real-world examples of irrationality in everyday life that you cannot help but see it in your own life. If anything, this book really deserves a second read so I can take it all in, measure my life against it and make improvements.

TED Talks: The Official TEDGuide to Public Speaking

I already consider myself quite a good public speaker and this book covered no new ground for me. However, it did change my opinion on one thing: speed of delivery. At Toastmasters, I am constantly telling people to slow down. When you slow down, your speech is easier to understand, the audience has better comprehension it forces you to say less and therefore makes the speech more effective. However, Anderson points out that you only need this enhanced comprehension at complicated parts of the speech: the rest of the time people can comprehend words faster than you can say them. So, if you have good enough content, speak a little faster.

The Paradox of Choice

More choice makes people less happy. I see this everywhere in my own life. I need new trainers. Sports Direct’s 4-story mega shop in Leeds city centre has around 1,000 different options. Yet I cannot find the perfect pair. Why? Too much choice! It raises my expectations of finding the perfect pair, which I never do. The same with restaurants: selecting from a huge menu is irritating and tiring. Give people a sensible amount of choice.

Selfish Reasons to Have More Kids

We know from Steven Pinker that parenting only makes up a small part of a child’s nurture-based personality. The rest is external environment. Bryan Caplan points out that this means you do not need to be crazy-obsessive-parent. In fact, if you relax, you will enjoy parenting a lot more and your child will enjoy their childhood at lot more.

The Village Effect

Social connections are the biggest indicator of longevity. Literally, not having a strong social network will kill you. It will take years off your life. Community is worth fighting for because it makes us happier and healthier.

Mindfulness

I completed the entire programme from A practical guide to finding peace in a frantic world before moving on to Headspace. I have not stuck with either because I find it really boring. However, it has convinced me that I need to spend more time focusing on enjoying now in whatever form that might be.

The Happiness Hypothesis

Jonathan Haidt’s book is worth reading for the central analogy alone: that we are made up of an elephant and a rider. The intelligent, rational rider can direct the body as much as it wants. But, when the elephant gets spooked, there is very little the rider can do to calm it down.

Why Smart People Make Big Money Mistakes

Gary Belsky and Thomas Gilovich list of a bunch of ways that we fall victim to our own biases. Chief among them for me was “mental accounting”. There is no such thing as bonus money: a pound is a pound. Every purchase has to be considered in the rational light of day, even if I have just won some money.

At the end of December, I attend the Leeds Schools’ Carol Concert to support my mum, who was singing in the adult choir. They did not get much of a look-in: they were given a few songs, but most of the songs were sung by the children. This was a shame because the adults were much better, but apparently, parents felt it should be all about the children for some reason.

We took Venla, who let out one perfect cry just at the end of a song, leading the entire hall to go up in laughter. I think we have a future performer in the making.