Earlier this month, I trialled OptIn Monster. It is a set of lead generation tools designed to help you convert visitors into return users. I have been using it on my personal blog, as well as the Leeds Restaurant Guide.
For my blog, I used their footer bar. As you scrolled down the page, a bar would appear to ask you if you wanted to get the blog posts in a weekly email. I like this because it is a not intrusive way to offer some extra value to visitors. It does not stop you reading but lets you know my newsletter is there. The problem was that when the bar loaded in, it changed the font of my titles.
By the way, if you did want to sign up for that newsletter, it is still available: you can find it at the bottom of each blog post page.
With the guide, I used exit intent offers. These are dialogues that appear just as the visitor is about to close their browser tab. In this case, I offered them the first three chapters of the guide for free. Again, that is still available on the guide’s website. In this case, I couldn’t seem to get the offer to trigger.
The toolset itself is a great idea, but the implementation is not perfect yet.
Don't have time to check my blog? Get a weekly email with all the new posts. This is my personal blog, so obviously it is 100% spam free.
Tags: lead generation, marketing
This entry was posted on Monday, January 16th, 2017 at 11:00 am and is filed under Tech. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.