Posts Tagged ‘nike’

Shoe Dog

Sunday, July 1st, 2018 | Books

Shoe Dog is a 2016 memoir by Phil Knight, founder of Nike.

Most of the story focuses on the early days, from just before he founded Blue Ribbon Sports in 1964 to when he took Nike public in 1980. It feels like a true entrepreneurs story, grinding it out from selling trainers out of the back of his car, through the almost-bankruptcies and endless crises and eventual triumph.

It paints Nike in a good picture. They innovated, brought new shoes to the market, changed the industry. But then, any memoir is likely to do that. If you read Grinding It Out, Ray Kroc comes over as lovely guy. But I guess I want to believe because I genuinely love the stuff Nike makes. I’ve tried running in other people’s shoes and they’re not as comfortable.

When I bought my Nike holdall, it came with a label saying “we’ve been there since the beginning. For as long as we’ve been making shoes, we’ve been making bags.” I’m sure this is 100% true and not just a strategy to ward off buyer’s remorse. But it is weird that Knight didn’t mention bags anywhere in his book, even though he did talk about the launch of their apparel launch long after he had started selling shoes.

If you’re interested in the story of Nike, or you like tales of entrepreneurship, this is a good read. Otherwise, you’re probably not going to get much out of it.

Running shoes

Thursday, January 11th, 2018 | Sport

Back in August, I wrote about how I had to finally retire my Nike Air Retaliate 2 running trainers with a pair of Nike Air Zoom Elite 8s.

They have served me in the short term. I went sub-50 in the 2017 Abbey Dash, for example, and have set a bunch of personal bests at Parkrun.

However, they’re also just a bit too small. They cram my toes in a little too much and this, I think, is contributing to blistering on longer runs. So, after five months of being in denial about the size issue, I decided I had to face up to it and start another journey of trying to find some running shoes.

I started at Up & Running, who put me on a treadmill and pronounced my an overpronator. This may well be true, although it’s not really a problem I have noticed. And seemed to miss the problem that I came in with. They sold me a pair of Aiscs GT 2000s.

I did not get on with these. So, I took them back and traded them for a pair of Saucony Guide ISOs.

These were definitely better. But still not perfect. The toe guard cut into the top of my foot. And with a £120 price tag, I felt that something I didn’t like as much as my Nikes probably wasn’t a keeper. So, I went to the old reliable Nike Factory Shop and to see what they had to offer. I came away with a pair of Nike Vomeros.

Unfortunately, at this point, I strained a ligament in my ankle so I couldn’t run for a week or two. My kitchen table looked like a shoe shop for a week until I could test them all out. After much thought, including trying every combination on the treadmill with one shoe on my right foot and one on my left, I decided not of them were right.

The Vomeros are Nike’s heavily cushioned shoe and that was annoying the hell out of me. So, I took them all back.

I had past Up & Running’s two-week return window, but they were kind enough to take them back anyway. So, I now think they are lovely people.

After all of this, I went down to the Nike Outlet Store at Junction 32. An outlet store is different to a factory store. How you may ask? The Factory Store has lots of stock of the latest models. The Outlet Store has a wider but far more random collection of stuff. And all of the shoe box lids are ripped off.

This is the end game of capitalism: do you want to pay £20 more for your trainers to get a shoe box lid? I really like the orange shoe boxes. In the end, the Yorkshireman got the better of me and I decided that no, I didn’t want to pay £20 for the shoe box. I came away with a pair of Nike Air Zoom Spans.

These have some cushioning in, which will be better for the longer runs. But, more importantly, it is pretty stiff as cushioning goes. Therefore, I’m hoping I can tolerate it because you still get a responsive ride.

They also have more support than my Zoom Elites, and Solereview.com said it was comparable to the Saucony Guides, so if I do need a bit more support than I was getting, hopefully, these will provide it.

Nike shop

Monday, April 25th, 2016 | Reviews

nike-shop

Elina usually buys her footwear from Deichmann. It’s the logical choice. They put all the shoes out there so you can help yourself to a box and try them on. None of this ‘having to interact with someone’ nonsense, that Elina especially hates. After all, it is weird. Sometimes they even take the shoe out and put it on your foot. It’s no surprise some people find that uncomfortable.

While we were at Crown Point, we dropped in to the Nike store. I was curious about how you filled a big retail space exclusively with Nike products. Half of the store is given over to trainers. These, like Deichmann, are just on the shelves for you to help yourself. Prices are really good too. Elina picked up a new pair of trainers for £26. I’ll go here next time, as it’s a nice shopping experience.

hair-dryer-trainers

Finally we made it home with our new purchases. Being the modern couple that we are: Elina with her sporting goods, and me with my new hair dryer, after my old one packed up last week.