There is a running battle with whether external hyperlinks should open in new windows. The answer is no. I’m not here to explain why, any article concerning usability can do that. I’m here to explain why even you’re own logic is flawed. When I say you, I’m refering to webmasters who open external links in new windows, I don’t know that you reading this now do.
Ok, so looking at it purely from a money grabbing webmaster’s point of view, the case of forcing users to open links in new windows is that they stay on your site. but if they want to leave, they will just close your window down and leave. However chances are they will go back to your site and when they go back fresh adverts are loaded up. More ads displayed. Any webmaster can see that’s a good thing (I know it could well be often cached depending on how you serve your ads but I think the point still holds).
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This entry was posted on Monday, March 20th, 2006 at 6:54 pm and is filed under Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.