Recently, I was putting together a YouTube channel for Worfolk Anxiety. The problem? I did not have many videos. I could have released a lot of our content up-front, but I wanted to put it out on a regular schedule as doing this achieves more engagement.
It also means that all of our content is the same format.
Instead, I decided to leverage some of the work I have already been doing. The Worfolk Anxiety Podcast has been running since last year and now has a small archive of episodes with more scheduled to come out every two weeks.
So, I look the podcasts and re-encoded them as videos.
I put together a title card, which, as you can see, is just a simple image with some text directing people to the podcast URL. Then I combined it with the audio to make a video I could upload.
Doing this for every episode would be time-consuming, Instead, I picked out a few select episodes and named them “best of the podcast”. Doing this allows me to upload a bunch of videos without creating any more content. If it turns out to be a useful acquisition channel for the podcast, we can do more work on it then. For now, I see it as a showcase of the best that will direct people towards subscribing using their usual podcast app.
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This entry was posted on Wednesday, March 15th, 2017 at 11:00 am and is filed under Success & Productivity. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.