Despite little success last time I complainted to Sainsbury’s, I decided it was worth one more go when I had another complaint.

To whom it may concern:

Earlier today, I visited your branch located on The Headrow in Leeds.

Upon arriving at the tills and scanning my items I was asked to produce identification to complete my purchase. I have recently turned 25 and therefore was expecting not to be flagged by your Check 25 policy, given I have now been able to legally purchase alcohol for 8 years and nice as it is to think, there is no way I look 9 years younger than I actually am.

More to the point, however, is the fact that I was attempting to purchase non-alcoholic wine. It therefore baffles and frustrates me that I would have to produce identification to prove I am over the age of 18, for a product which is alcohol free.

I asked the assistant who approved the item for me why such a product would be classified as restricted, but she said she didn’t know.

I believe such a restriction should be removed from such items, to avoid further aggregation for your customers.

Look forward to hearing from you.

Best wishes,
Chris Worfolk

Luckily, this one was slightly more fruitful. Well, I say that, this time they said that it was indeed a problem and generally a bit silly, but there wasn’t exactly a promise to do much about it.

I contacted the store and spoke with Lisa, the Customer Service Manager, who advised the checkout automatically prompts colleagues to ask for identification when items are scanned. Lisa apologises if this has inconvenienced you and advised she will have your feedback logged for future reference.

We appreciate you taking the time to make us aware of this issue and look forward to seeing you in store again soon.

Still, better than nothing. And way better than Co-op who don’t even respond to your complaints.



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This entry was posted on Thursday, November 10th, 2011 at 12:09 pm and is filed under Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.