Unbounce is a WYSIWYG editor for building landing pages. If you have no coding skills, you can whip up a landing page for your business by dragging and drop elements onto pre-built templates.
I have been wondering whether approaching everything as a coder is a distraction from building my businesses online. Maybe I should use more tools like this and concentrate on building the business, not the website code. It certainly does allow you to get up-and-running very quickly.
It also has some good integrations: I can easily drop my MailChimp account in there, for example. It also supports building a desktop version and a mobile version at the same time. As you drag elements in for one version, they appear on the other. You can then toggle between them and adjust each one individually.
Some things I found frustrating. For example, centring text. When coding, I would make the box 100% width, and therefore it would be in the centre regardless of the screen size. However, Unbounce requires you to create boxes with a specific size and then adjust the size for the different breakpoints.
Also, I did not feel it added too much value. Yes, it allowed me to create a page, add some integrations and create A/B variants. That is all useful stuff. But, I could do that myself. It does not provide step-by-step funnels and chain-linking pages that some of the competition seems to offer. I enjoyed my free trial, but ultimately, I have decided I can do without it for now.
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Tags: landing pages, marketing
This entry was posted on Thursday, January 19th, 2017 at 10:22 am and is filed under Tech. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.