Let’s Talk About Fundraising

I recently attended a workshop organised by the Community Development Foundation along with Leeds VA-L and funded by Leeds City Council (this was emphasised because of how rare that is 😀 ).

The workshops were useful and interesting though what really struck me is that very little of it was new information – and yet most of us all needed to hear it.

We all know for example that we should have up to date accounts ready, a business plan, a written fund raising strategy, we should read the guidance notes, read the entire application form before starting, the list goes on. We all know all of this. Yet, if you ask people about it, and they’re honest, a lot of us don’t always do this.

Why? Because it’s really hard, and really unproductive. We have a lot of this in place now but every time I spend any time of this kind of stuff it always annoys me. Why? Because I want to be out there doing stuff. Writing grant applications, preparing annual reports, newsletters, etc isn’t an end, it’s merely a means to do the actual good work that as charities we all want to do.

So while it is an amateur mistake to not read though all the eligibility requirements or start filling out a form before they have read through everything, I do at least understand why people do this.

Along this topic, one tip I have picked up which turns out to be a time saver as well, is to be concise. All the experts say a word limit is a limit, not a suggestion. If you can answer a question in a few sentences, keep it short! Just say “we’re going to organise cricket games for underprivileged kids for ten weeks” rather than dressing it up in several paragraphs. Get straight to the point and say concisely what you’re going to do. It’s quicker, and it improves your chances of success.



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This entry was posted on Friday, April 8th, 2011 at 2:20 pm and is filed under Events, Success & Productivity. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.