I thought I would write to share what I consider to be quite a positive experience I have recently had with the Advertising Standards Authority. Last month, I complained to them about an advert by Boots which I consider sexist.
It’s updated to their YouTube channel with the caption “the girls can’t let the onset of man-flu slow them down.”
Just three days after I had made the complaint, they posted out a letter to me! While it said they wouldn’t be taking any further action, they did take the time to explain to me why they wouldn’t – in this case because they did not feel the advert caused sufficiently widespread offence for them to take action. However, given complaints so often disappear off and are never heard of again, I think the ASA deserve praise for their speedy and in depth response.
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Tags: adverts, asa, boots, man flu, sexism, tv
This entry was posted on Tuesday, December 20th, 2011 at 12:06 pm and is filed under Distractions, Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.