Secrets of the Superbrands

I finally got round to watching the first episode of Secrets of the Superbrands which looks at technology.

I’ll be honest, the presenter, Alex Riley, really failed to endear himself to me with his surely attitude. I’m sure he’s an intelligent guy who on purposely plays the fool with comments like “iPhones, and iPads and 3gs and stuff like that.”

In fact, these go on and on with comments like “that’s a massive electromagnet, so if I brought in anything that was metal it would fly over there and rip Adam’s face off” or “is there any time when you think eww, it’s a brain, it’s horrible” to which the woman succinctly answers “no.”

Anyway, as we are all aware, marketing these days is brilliant. It’s amazing. Remember the last time you went round Tesco – did you buy something that wasn’t on your list? Buy an extra one because it was two for one? That isn’t an accident. You didn’t go out to buy that stuff, but you did, and it might sound like a simple thing, but millions of pounds of Tesco’s money goes into making sure it happens, every time you walk in that door.

Apple especially have some amazing marketing too. People hang off Steve’s every word.

But I really felt the show suggested that Apple were somehow tricking us into buying their products. Missing the point – that Apple produce really, really good products. So they should be – they are really expensive. But isn’t that just how the world works normally? You pay more, you get a better product? I don’t buy Apple products because it’s a cult, I buy them because I have enough disposable income to buy better products.

As for his treatment of Microsoft, there seemed to be disdain in his voice when he said they spend $5.5 billion on research and development. Of course R&D helps their profits in the long term, but it’s also giving back to the community (OpenOffice is great for example, because they just copied Microsoft Office which is great is because of all the money Microsoft spent making it great).

Also some of it was just factually incorrect. Microsoft’s income isn’t dwindling, they’re setting new quarterly records.

There is nothing wrong with his Nokia 6330 Classic but it’s just silly to take an attitude of “if it isn’t broke, don’t fix it” when new phones are adding some amazing new features bringing you better communication to those you care about and access to the sum of all human knowledge.

As for, us getting better software because they get our details to target ad at, surely that is actually a good thing? How many boring ads do you sit through on TV ad breaks? Most of them don’t target you, so there is no point you looking at them. What if you could just watch the one advert and then get back to your programme? That is what targeted ads offer.

And seriously the presenter was very, very annoying. No surprise he labels himself as an agnostic. And who asks the man behind Kinect if he was abused as a child? He’s like annoying, offensive, shit version of Louis Theroux.

Anyway, rant over lol.



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This entry was posted on Friday, June 24th, 2011 at 1:48 pm and is filed under Distractions, Tech, Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.