The evidence for iPad

It’s difficult to discuss Apple v Android without everyone digging in their heels and becoming self-righteous. Of course we all really know that they have different advantages and disadvantages but it was interesting to see some slides from a recent talk by Benedict Evans talking about the growth of mobile.

When it comes to tablets, iPad make up around 25% of sales. But when it comes to internet traffic, iPad makes up 80%. That is incredible. What it shows is that even though people are buying Android tablets, they aren’t using them.

Based on those figures, you get this breakdown. For every 100 tablets bought:

  • 25 are iPads that people use
  • 6 are Androids that people use
  • 69 are Androids that people do not use

You have to factor in that it doesn’t work exactly like this. iPad users could simply be heavier data users, but even if this is a consistent trend, it doesn’t really change what the above represents – people just don’t use Android tablets. They buy them, then they put them in a drawer and don’t use them. People do use iPads. To me, that suggests the extra cost of buying an iPad is worth the investment.



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This entry was posted on Tuesday, November 19th, 2013 at 10:19 am and is filed under Tech, Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.