Posts Tagged ‘richard branson’

The Virgin Way: How to Listen, Learn, Laugh and Lead is a 2014 book by Richard Branson in which he dispenses advice.

Some of it reads like a Toastmasters manual. He encourages readers to make notes constantly, and develop their listening skills. Cndense your message down to be short and to the point. Twitter is a great format for this. Keep emails short. Make a pitch document one A4 sheet at the most. Do the same thing with presentations.

Avoid “that said” as it destroys any argument you have just built up. Avoid “no comment” either as it just annoys people.

Be your own customer. He often goes around the Virgin businesses both to talk to his staff but also to play at being a customer and often to make phoney complaints to see how they are handled.

I disagree with him on some things. He is not a big fan of mission statements. I like them because they keep you on purpose. Also, I think the mission statement they came up with for Virgin Mega Stores was nonsense. He said keep it real but theirs was actually full of jargon.

He also cited Kodak as a case of when they were not forward thinking enough because they did not embrace digital. This is probably true. As Steve Jobs pointed out if you do not cannibalise your own market, someone else will. However, Kodak was really killed by the rise of camera phones, something it was difficult, if not impossible, for anyone to predict in advance.

Luck is also a tricky subject. I agree with the phrase “the harder I practice the luckier I get”. However, as Branson himself admitted it is difficult to know where the luck ends and the skill begins. Capital breeds capital so once you have been lucky one, it is a lot easier to be lucky again. That is not to say it doesn’t involve hard work as well though – it is probably both.

He discusses Netflix’s policy of not tracking holiday. I am not sure I would like this as an employee as it kind of admits there is no work life balance outside of the office and forces you to strike an awkward balance between getting your fair share and not taking too much. However, I could definitely be sold on the idea.

The core of The Virgin Way is people-centred. Put your staff first, be fun and develop a great culture in which people are empowered to take a lead. Have lots of staff parties.

Stay nimble and small. Collaboration tails off after you get more than 20 people in a team, so try nd keep projects down to that. Whatever you do, do it with passion.

“Screw It, Let’s Do It” is one of Richard Branson’s autobiographies. Slash advice books. He says it is about lessons in life. Which is really what most of his books are about. Anecdotes about how to be a winner. Many of which genuinely are useful.

He is a man who makes snap decisions. In general, that is a bad idea. Or at least no better than a well thought out idea. However, it does fit with the Virgin brand of doing random things because they sound fun.

It also does a lot of crazy things. Balloon flights, weather hurricanes and Atlantic yacht crossings for example. He has had to be rescued on a regular basis. This is fine except that the flip side of that luck is that somewhere in the third world a child is being a particularly horrible terminal disease so that the universe can balance it all out.

He has built himself up from nothing, and that is very impressive. Though he did have a privileged upbringing having a wealth family and going to public school. He also has dyslexia and has not let that get in the way.

I really liked his quote on climate change. Something like “we’re a group of people who agree the building is on fire, but none of us will reach for the extinguisher”. He also advocates innovating our way out of the situation while still having fun. All good stuff.

In the end, I was inspired to go out there and do something. That will almost certainly wear off before I actually get round to doing anything, but it was a good feeling for a brief few hours.

Don’t get your hopes up, this is not the long-awaited gory details of myself and Yvonne Mcgruder in the back of a beaten up Ford Fiesta. It’s the title of Richard Branson’s autobiography.

It’s a short and sweet book – I got through the whole thing in a day. He is one crazy bastard. When he isn’t almost killing himself on boats or hot air balloons, which he is a lot, he is getting arrested (though only in his younger days) and indulging in free love. Though he also appreciates keeping an alcohol-free clear head when he needs to.

The length means you don’t get the intricate detail that something like the Steve Jobs biography goes into, but does keep it moving. Virgin is a company that has been so close to going under so many times. I’ve read quite a few other books of other businessmen and none of them have such a track record of death-dodging than Virgin. Of course, it could be that Branson is just more honest. He talks openly about marijuana, sex and criminal activity, but maybe everyone else is up to it too. I can’t see Alan Sugar with a spliff but who really knows.

It’s also quite dated now. Virgin has done a lot since 1998 when the book came out and it feels like half a story. It doesn’t offer business insight in the same way that Like a Virgin does, but it does make for an entertaining read.

I’ve recently finished reading Richard Branson’s new book, Like a Virgin, “They Won’t Teach You at Business School”.

My first question was, if Richard didn’t go to business school, how does he know they don’t teach this stuff? But, for the moment, lets take him on his word that they genuinely don’t. Once I got passed my own sarcastic comments, I settled down for an enjoyable read.

The book is structured in many short sections of only a few pages each, dealing with specific topics in no particular order, some related to a specific area of business and management, some on what Virgin has done and what lessons can be learnt, and some were Richard answering emails people have sent him asking for advice.

I really liked this format. Having sections that only lasted two or three pages meant that I could easily dip in and out of it. If I had five minutes to do some reading, I did’t need to worry about getting lost in the middle of a chapter. Though it also had the problem that when I was reading in bed, every end of a section was followed by a “oh, I’ll just read the next section, it’s only two more pages” until it was late into the night!

In many ways, Virgin really have turned business on it’s head. I once heard them described as a brand based capital house and where other companies have sought to dominate the one market they are best at, Virgin have built an empire out of going into many different, diverse markets, and staying small. This fits well with Richard’s personality, who clearly suits the cheeky personal marketing approach that they take, and there is a lot to be said for it.

Ultimately, there are no hidden secrets in the book, which is almost certainly a good thing (as any book promising you to uncover the “magic” is probably nonsense) but reinforces what we really should know already – be nice to your customers, invest in your staff, get your name out there and don’t take yourself too seriously. Definitely worth a read for budding entrepreneurs, if only as a gentle reminder.