Rip It Up

I’ve recently finished reading Richard Wiseman’s new book Rip It Up.

If you’re not familiar with Wiseman, he is a psychologist based in Edinburgh, and the man that showed expensive wine doesn’t taste any better.

It’s an excellent demonstration of Wiseman’s brilliant business skills. The book encourages you to change your actions and this is done by literally ripping the book up – you are supposed to tear pages out. This was somewhat difficult on my Kindle but means if you really want to get the most out of it – you have to buy a new copy every read. Genius.

Beyond that, the book looks at the As If principle, first proposed by William James, that suggests that rather than our thoughts influencing our behaviour, it is actually our behaviour that influences our thoughts.

Take this example – we often assume that we smile because we are happy. But the As If principle suggests that it is actually the other way round – we are happy because we smile. The book goes into hundreds of examples of this, but if you want to test it out now, why not spend a minute or two smiling and see if you feel any different?

Assuming that for the moment we put some stock into this, why does it mean? Well, there are lots of real-world applications.

For example, if you’re dieting, and you have a chocolate bar on your desk – try pushing it away from you. According to the theory, this will create the idea in your mind that you like it less, and so will less tempted to eat it. I’ve often done this anyway, though I’ve often attributed it to getting it further away from my eye line.

Another example, get over procrastination by allocating a few minutes to starting a task. This should be easier, as you can just tell yourself you’re going to do 2-3 minutes and then take a break. But once you find yourself doing it, it will be easier to continue.

In any case, it certainly makes for an interesting read. You can find out more on the book’s website.



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This entry was posted on Sunday, September 9th, 2012 at 11:57 am and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.