Logotype is a book by Michael Evamy. Here is the description:
Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.
It is literally just that. A big book of logos. There is nothing else in here. No real commentary on logos or review of what works well and why it works. Just lots of logos.
It comes in a regular and mini size. The regular seemed to be out of stock. The mini size does have incredibly tiny print. However, as someone with average eyesight, I was able to read it fine by moving my face closer to the page. If your eyesight isn’t so good, you will struggle.
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Tags: design, logos, marketing
This entry was posted on Tuesday, March 14th, 2017 at 11:00 am and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.