McDonald’s have recently introduced some new small cups. They are far less tall than the old ones but much thicker. Basically they are now as wide at the top as the medium and large cups so they can all use the same lids and so therefore not as tall as the older small cups which used smaller lids.
There is a more important difference between them however – the new cups have the same generic design on them as the medium and large cups. Prior to this they had a kids design on featuring Ronald McDonald and the other kids characters that McDonald’s use.
Why is this important? Because it makes small an acceptable choice for adults. Previously, small was clearly marked as a kids drink – the kids design said “this is for kids, adults should not be drinking this” and a lot of people were embarassed to be walking down the street with a cup with a kids design on the side. The new uniform design is saying that it’s a perfectly viable choice to go for small which is one of the biggest problems causing obesity – portions getting larger in restaurants and takeaways. Maybe McDonald’s are serious about this whole not killing people with unhealthy food thing.
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This entry was posted on Friday, February 2nd, 2007 at 12:33 am and is filed under Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.