Posts Tagged ‘motivation’

Starting your own business it tough. Every day you run into problems that seem insurmountable. If I had £1 for every time, I had run into something that made me want to scream “ah, we’re fucked, this entire project is fucked” I would have a very viable business.

At every turn, you discover that you have to constantly raise your game and execute at a higher level. It’s like repeatedly being punched in the gut and told to get up and try harder.

Good audio is hard

Take my video courses, for example. I don’t shoot with cheap stuff. I have a full-frame SLR camera and a Rode shotgun microphone that mounts on the top.

But Udemy rejected my videos. They said there was too much echo on the video. By this point, I had already filmed an entire course. I should have used single-piece flow, as The Lean Startup advocates. But, in my defence, I did this originally, and only came up with the idea of also selling on Udemy later.

Nevertheless, I set about recording the video with a lav mic instead. This too failed. To get the focus correct, I need to monitor it on my laptop. But this sends the laptop fan into overdrive, noise that the lav mic picks up.

Funnels gone wrong

How hard is it sell on the internet? First, try giving your stuff away, and see how hard that is.

The answer is really hard. In March, I launched registration for Worfolk Anxiety’s 30-Day Challenge. A month of free coaching: who could say no? A lot of people, apparently. Initial acquisition costs were £10 per person. People would click the ad, read the entire long-form sales letter about what we were offering, and then leave.

This cost eventually came way down, to the point where it was averaging less than £1 for the entire campaign. I tweaked the copy, and the targeting and we saw better results.

Rejected ads

The problems with the funnel only arrived after I had already faced down one disaster. Having designed the ads, set the targeting and built the landing pages I proudly hit submit on the Facebook ads to turn them on.

And Facebook said “no”.

They don’t allow adverts to do with mental health. The reason is that Facebook knows way too much about you. But they don’t want to admit they have way more data on you than the NSA. So they don’t let advertisers mention it.

All of my beautiful copy using personal and friendly language had to be scraped and replaced by cold and impersonal statements. No wonder my acquisition costs were so high.

I could go elsewhere for the ads, of course. In fact, I tried. I went to Pinterest. But a bug in their software meant that you couldn’t create an audience in the UK.

Failed payments

There was one light at the end of the tunnel: someone went through my sales funnel, clicking on a newsletter ad, signing up, completing the double opt-in, hitting the tripwire page and deciding to take advantage of the hefty discount on my book that I offer new subscribers.

And then the payment failed.

Not just failed but failed silently. None of my error reporting picked anything up. Stripe didn’t pick anything up. The session recordings did not pick anything up.

I had lost my first sale on the project, and I didn’t even know why. I tried it with my own credit card, and it worked fine.

That was a crushing day. Luckily, someone else bought it the next day, and the feeling of making your first sale on any project is ecstasy. It’s amazing.

Sailing the sea of troubles

I picked out a few examples of the “oh shit” moments I’ve had over the past few months. But there have been loads more.

Phoney copyright claims against my YouTube videos, holding them hostage. 40% of people not clicking the double opt-in email. Heroku outages. Facebook custom audiences being filled with incorrect data. Bloggers never answering your emails. Apple refusing to give you a sandbox account to test Apple Pay.

Every day you run into things that stop you in your tracks.

But then you find a way a past them. Or a compromise. Or change strategy. Or just pick yourself up, shrug it off, and find a different way to move forward.

This process has to make you more resilient. It teaches you that all is not lost.

People often talk about SMART targets. Inevitably people talk about how achievable and realistic are basically the same thing. The reason is that this is actually a common misconception about the acronym.

To understand it, we need to put it on context. SMART targets were originally developed for business and therefore that is the background that they are placed in the context of.

There are a number of alternatives for SMART and I will go through them below.

Assignable
Rather than achievable (because we already have realistic), you can have assignable. Who will do it? Can we give it someone and have them take ownership of it?

Agreed
How about agreed instead? This is useful for when setting performance goals in a business environment. A target is not SMART if either the manager or the employee is unhappy with it – it has to be agreed.

Relevant
We can also leave A as achievable and change the R from realistic to something else. How about relevant? Again, very useful in a business context and probably very relevant for your personal goals too. Why is this target is important? What is the motivation for doing it?

Conclusion
Those are just a few of the alternatives to SMART. Wikipedia has done a good job of cataloging all the alternatives. Personally I like relevant for setting personal goals.

Last month, I had the opportunity to take the Toastmaster role at Leeds City, for the third month in a row.

That means that out of the last six meetings Leeds City has held, I’ve been Toastmaster three times, I’ve taken two best speaker ribbons (one each time I gave a prepared speech) and done a timekeeper role to ensure we were finished in time for the Christmas party (that I organised).

So what was my theme for the evening? You get out what you put in!

As I pointed out – most of the other members of the club are currently subsidising my education. We all pay the same monthly dues whether you don’t turn up at all – or whether you turn up every meeting and work your way round all the roles. Toastmasters is about getting stuck in, and if you don’t embrace that, you’re never going to get your full value.

I had heard a few good things about 7 Habits by Stephen R. Covey, so I decided to give it a read.

I have to say, I was very much disappointed. I guess there should usually be some kind of flag when the author needs to foreword his own book, though this can be forgiven – after all, our once great leader, now deposed for his crimes against Darwinism on Radio 4, Professor Richard Dawkins, has previously foreworded his own books in revised editions.

The book sets itself up to be the anecdote to the nonsense that has been published in recent times – there is no quick fix, the fads don’t work, etc. But the author then goes on to discuss how he uses many of these techniques, which Penn & Teller have devoted entire episodes of Bullshit to rubbishing, in his personal life.

He then goes on to set out many obvious points which simply don’t offer any value. Perhaps there is some merit in simply codifying already known or obvious values, but then we don’t ascribe any praise to books such as L. Ron Hubbard’s The Way to Happiness which makes valid, but obvious points such as “set a good example” or be honest.

Covey’s constant reference to his religious faith (he is a practicing Mormon) also add a large amount of bias to the book. Indeed, some of the arguments that he puts forward I could only really get my head round by looking at it from a religious perspective – they simply don’t make much sense from a secular perspective.

So overall, not too impressed with the book.