Since I’ve started spending money with Google Adwords again, they have been emailing me asking to give them a call for a free optimisation consultation. I was a bit sceptical. However, it turned out to be quite useful.
You can match your keywords based on broad matches (any keyword) or phrase (all keywords). For example, if you’re bidding on “pizza delivery”, on broad you would be showing up on “pizza recipes” and “furniture delivery”, which isn’t that useful.
You can use site extensions, adding deep links, phone numbers, location, etc. This isn’t that relevant to me, but useful stuff to know.
You can see what search terms people are using from inside the campaign data, rather than having to go to Analytics. Some of them I never imagined people would be searching for, and can be used for the basis of campaigns.
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Tags: advertising, adwords, google, ppc
This entry was posted on Sunday, February 28th, 2016 at 11:01 am and is filed under Tech. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.