Posts Tagged ‘adwords’

Since I’ve started spending money with Google Adwords again, they have been emailing me asking to give them a call for a free optimisation consultation. I was a bit sceptical. However, it turned out to be quite useful.

You can match your keywords based on broad matches (any keyword) or phrase (all keywords). For example, if you’re bidding on “pizza delivery”, on broad you would be showing up on “pizza recipes” and “furniture delivery”, which isn’t that useful.

You can use site extensions, adding deep links, phone numbers, location, etc. This isn’t that relevant to me, but useful stuff to know.

You can see what search terms people are using from inside the campaign data, rather than having to go to Analytics. Some of them I never imagined people would be searching for, and can be used for the basis of campaigns.

Back in March The Register published a very interesting article taking a look at Google’s AdWords system and how it can often be unfair to inexperianced users.

I didn’t see it at the time but Google having just announced another bumper profit I got passed a link to it and it makes a very interesting read. I’ve used AdWords before, admittedly not for a few years so maybe the features weren’t in back then but they could well have been, and wasn’t aware of some of the features the article points out.