Content Inc. is a book by Joe Pulizzi. In it, Pulizzi makes the case that you can build a business using a content model in which you begin by providing your audience with lots of useful content, and once the audience grows you figure out what to sell them.
It is a long-term gain. Pulizzi suggests you need to do producing regular content for 12-months before you will have a sufficient audience and understanding of the marketplace to bring in the dough. But once achieve this, it should rain down.
There is a tonne of useful information here for building a content-based business and it gels with a lot of what the internet marketing industry is talking about. Definitely worth a read if you want to make money from online publishing.
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Tags: business, entrepreneurship, non-fiction
This entry was posted on Saturday, March 21st, 2020 at 11:00 am and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.