Leaderboard ads

Designing advert creatives is quite fun. Recently it occured to me what
a shift there has been away from traditional banners to large
advertisements, most notably leaderboards. Even as I type this GameSpot
has a leaderboard ad at the top of the page for Java.com.

Looking at my own main ad server on Worfolk Online, it doesn’t even
have a traditional banner section. The only things on it are
leaderboards, skyscrapers and a few other select ads which are a weird
size designed for specific sites. Which reminds me I should add
something new to Frinks.

My time at the moment is split between a few things though. Two of the
main ones being Gamer Forge which I am trying to keep up with writing
new content for and a new project that I have underway named Blair
Space. Ya know, I am going to start posting this on both my blogs, it
is long enough.

Anyway I spent some time this morning developing new advert creatives.
I finally got round to doing a leaderboard ad for Gamer Forge though
that was simple. My real work today was doing leaderboards for Judging
Amy .info
and Resident Evil Now. Image blending and such always looks
good.

Timeline

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This entry was posted on Sunday, December 12th, 2004 at 9:53 am and is filed under Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.