In How To Write A Good Advertisement: A Short Course in Copywriting Victor O. Schwab lays out a systematic approach to writing killer ads. That process is:
- Grab attention
- Show them the advantage
- Prove it
- Persuade people to grasp this advantage
- Ask for action
Each section is broken down into individual chapters. There are a lot of examples. In fact, one of the earlier chapters is just a list of a hundred effective headlines.
There is a lot of useful information in here. More importantly, it is presented in a logical narrative without the distraction of jumping around or confusing diversions.
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Tags: copywriting, marketing
This entry was posted on Monday, May 8th, 2017 at 11:00 am and is filed under Books, Business & Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.